Est. 2018 · Surat, Gujarat

Crafted with Soul,
Worn with Pride

We create handcrafted American diamond jewellery that celebrates the artistry of Indian craftsmen and the beauty of every woman who wears our pieces.

50K+
Happy Customers
1200+
Unique Designs
7+
Years of Craft
100%
BIS Certified
Surat Artisan Workshop
Surat Artisan Workshop
Our Story

Born from the Heart of Surat

KAYATARAA was founded in 2018 with a single, heartfelt belief — that every woman deserves to wear jewellery that tells her story. Rooted in the city of diamonds, Surat, we set out to create pieces that honour India's centuries-old jewellery-making traditions while embracing modern aesthetics.

What began as a small atelier with five master craftsmen has grown into a beloved brand trusted by over 50,000 women across India. Every piece we create carries the fingerprints of our artisans — people who have dedicated their lives to the art of jewellery-making.

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Precision Crafting
Precision Crafting
Our Craft

Where Precision Meets Passion

Our jewellery is made using the finest American diamonds — stones that capture the brilliance of natural diamonds while making luxury accessible to every woman. Each piece is hand-set by skilled artisans who spend years perfecting their craft.

From intricate Kundan work to vibrant Meenakari enamel — every technique we employ has been passed down through generations of Surat's jewellery-making families. We don't just create jewellery; we preserve living heritage.

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Certified & Sustainable
Certified & Sustainable
Our Promise

Quality You Can Trust

Every piece of KAYATARAA jewellery is BIS hallmarked and certified for quality. We believe that trust is the foundation of every lasting relationship — which is why we never compromise on the materials, processes, or craftsmanship that goes into our work.

Our packaging is designed with sustainability in mind, and we actively partner with artisan communities in Gujarat to ensure fair wages and safe working conditions. When you buy KAYATARAA, you invest in more than beauty — you invest in people.

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What Drives Us

Our Core Values

Uncompromising Quality

Every stone is hand-selected. Every setting is inspected. We hold every piece to the same standard we'd set for ourselves — because our customers deserve nothing less.

Artisan First

Our craftsmen are not employees — they are co-creators. We ensure fair wages, safe workspaces, and credit for every artisan whose hands shape our jewellery.

Conscious Luxury

Beautiful jewellery doesn't have to come at the planet's cost. We use eco-friendly packaging, ethically sourced materials, and responsible manufacturing.

How We Create

From Concept to Creation

01

Design & Sketch

Our designers draw inspiration from Mughal architecture, nature, and contemporary fashion — sketching hundreds of concepts before a design is chosen.

02

Stone Selection

Each American diamond and coloured stone is hand-picked for clarity, cut, and brilliance. We reject up to 30% of stones during quality screening.

03

Artisan Crafting

Master craftsmen hand-set each stone using traditional Kundan and Meenakari techniques refined over decades of practice in Surat's workshops.

04

Quality Certification

Every finished piece undergoes a rigorous 12-point quality check and receives BIS certification before it reaches your doorstep.

The People Behind KAYATARAA

Meet Our Team

Priya Mehta

Priya Mehta

Founder & Creative Director

With 15 years in the jewellery industry, Priya built KAYATARAA with a vision to make heirloom-quality jewellery accessible to every woman.

Rajan Shah

Rajan Shah

Head of Craftsmanship

A third-generation jeweller from Surat, Rajan oversees the artisan community and ensures every piece meets KAYATARAA's uncompromising standards.

Ananya Desai

Ananya Desai

Lead Designer

Trained at the National Institute of Design, Ananya blends traditional Indian motifs with contemporary silhouettes to create our signature look.

Vikram Joshi

Vikram Joshi

Quality & Certification Head

Vikram's meticulous eye for detail ensures that every KAYATARAA piece meets BIS certification standards and exceeds customer expectations.

Ready to find your perfect piece?

Browse our full collection of handcrafted American diamond jewellery

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